WORKSHOP
From Marketing Chaos to Predictable Leads
A practical, hands-on workshop where you build the four-phase marketing system - and leave with a prioritised 30-day action list for your specific business.
INSTANT ACCESS
DOWNLOADABLE WORKBOOK INCLUDED
APPROX. 2 HOURS OF DEEP-DIVE CONTENT
DOES THIS SOUND FAMILIAR?
You're doing the work.
The results aren't matching the effort.
You're showing up. Posting, emailing, maybe running ads. You've done the courses, listened to the podcasts, taken the notes. And yet — growth still feels inconsistent. Some months are great. Others you're refreshing your inbox wondering where everyone went.
You're inconsistent — on for a few weeks, then life happens. Every restart means rebuilding momentum from zero.
You don't know what to focus on — content, email, ads, funnels. All of it feels important and none of it feels strategic.
Every marketing decision feels like a guess — you pivot constantly because there's no clear framework to come back to.
You're doing it alone — no one to sense-check your thinking, call out what isn't working, or keep you moving when things get hard.
Here's what I've learned after 20 years in marketing: this isn't a motivation problem. It's not a knowledge problem either. It's a system and support problem — and both of those are completely fixable.
This is a working session.
You build something real.
Most marketing trainings give you information. This workshop gives you a plan. We go deep on all four phases of the marketing system — and you apply every framework to your own business as we go. By the time we're done, you leave with a clear, prioritised 30-day action list built for your stage of growth. Not notes. A plan.
Foundation & Clarity
The work most people skip — and why it costs them everything downstream.
Your ideal client problem statement (3 layers)
The 3-part messaging formula
Your channel audit: keep, cut or test
Lead Generation Mastery
Turn on the lead generation tap — and keep it running.
The 4-criteria lead magnet framework
Content that attracts buyers (not just followers)
Your 4-week content plan by type
Conversion & Sales
Turn interest into income — without the hard sell.
Map your full conversion path
The 5-email nurture sequence structure
Your follow-up timeline (most skip this entirely)
Optimise & Scale
Make decisions from data, not guesses — then do more of what works.
The 5 numbers every business owner should track
Your scale readiness checklist
How to build your monthly review rhythm
YOUR TANGIBLE TAKEAWAY
Your Prioritised 30-Day Action List
The final section of the workshop is dedicated entirely to building this — live, together. You identify your current phase, choose your 3 highest-impact actions, and assign them across 4 weeks. You leave with a real plan, not good intentions.
The Workshop Workbook — included with your registration
Every exercise has a dedicated page in your downloadable workbook. Keep it open alongside the slides and fill it in as we go. By the end of the workshop, your workbook is your 30-day plan. Print it, save it, use it.
THE FULL BREAKDOWN
Here's everything you're getting for $49.
~2 hours of deep-dive workshop content
Included
All four phases covered — in full, practical detail
Included
Downloadable workshop workbook (10 pages of exercises)
Included
Your personalised 30-day action list — built live during the session
Included
Full workshop with lifetime access — watch back at your own pace
Included
IS THIS RIGHT FOR YOU?
This workshop was built for a very specific type of business owner.
This IS for you if…
You're a course creator, membership owner, coach or service provider
You're past the beginner stage but growth still feels unpredictable
You've invested in marketing education but struggle to implement consistently
You're tired of doing all the things and not knowing what's working
You want a clear plan — not more information to absorb
You're ready to actually do the work during the session
This is NOT for you if…
You're looking for a get-rich-quick shortcut
You want someone else to do your marketing for you
You're not willing to implement what you learn
You're a total beginner with no business yet
You'd prefer to watch passively without participating
What people are saying...
"Working with Bianca has been such a game-changer for my business! I was stuck spinning my wheels trying to figure out what lead magnets to create and how to package up my offers in a way that made sense. Bianca came in with fresh eyes and a heap of clever, strategic ideas that helped everything click into place. Now I have a clear plan, offers I'm excited about, and a growing list thanks to lead magnets that actually work. She also guided me through setting up the Facebook pixel on MailerLite—lifesaver! She gave me smart, doable ad strategies to get things moving. If you get the chance to work with her—do it! I highly recommend Bianca, she's a real asset to have in your business!"
Mel Driver
YOUR WORKSHOP HOST
Hi, I'm Bianca
I'm a marketing strategist and Certified Meta Advertising Expert with more than 20 years of experience — and I built my business around school hours, from a farm in Tasmania, because I believe your marketing should fit your life, not the other way around.
I founded The New School of Marketing because I kept watching smart, hardworking business owners spin their wheels on marketing that wasn't built on solid foundations. The four-phase system I teach in this workshop is the same one I use with my private clients and the members of the Marketing Momentum Membership.
My approach is practical, honest and built for the long game. You won't hear me telling you to post three times a day or chase the latest trend. You'll hear me tell you exactly what to focus on, in what order, and why — so your marketing actually compounds over time.
IS THIS RIGHT FOR YOU?
One payment. Everything included.
Instant access to the workshop recording.
Workbook delivered immediately on purchase.
From Marketing Chaos to Predictable Leads
Video workshop + replay + workbook + 30-day action list
$49
~2 hours of deep-dive workshop content
All four phases of the marketing system in full detail
Downloadable workshop workbook (10 pages of exercises)
Your personalised 30-day action list — built live
Full video workshop — watch back any time, for life
🔒 Secure checkout · Instant confirmation email
My promise to you
I've put everything I know about building a real marketing system into this workshop. If you show up, do the exercises, and still leave without clarity on your next steps — reach out. I'll make it right. I'm not in the business of taking money from people who don't get value.
QUESTIONS?
Here are the ones people ask most.
How is a paid workshop different from a free webinar?
A free webinar gives you an overview. This workshop gives you depth — and work. We spend real time inside each of the four phases, applying each framework to your specific business using the workbook. The 30-day action list you build at the end is the output. You leave with something you can use, not notes you'll never look at again.
How long is it, and what's the time commitment?
Approximately 2 hours, including Q&A. If you're watching the replay, most people work through it in 2–3 focused hours with the workbook open. For context: 2–3 focused hours with a clear framework gives most people more clarity than months of consuming free content piecemeal.
I've invested in marketing education before and not used it. Why will this be different?
Because this isn't a course — it's a working session. You're not watching someone teach you theory. You're applying every framework to your own business in real time, with a workbook capturing your thinking and a 30-day action list as your output. You don't walk away with notes. You walk away with a plan.
What stage of business is this best suited to?
This is best suited to business owners who are past the very beginning — you have an offer, you're making some sales, but growth feels inconsistent. If you're a course creator, membership owner, coach or service provider who has been in business for at least 6–12 months, this is for you.
Is there a refund?
There are no refunds — but there is a genuine promise. If you show up, complete the workbook, and leave without clarity on your next steps, reach out directly and I'll make it right. I care more about the result than the $49.
Will there be an upsell at the end?
I'll share how to continue working with me — including the Marketing Momentum Membership, which is the natural next step for people who want ongoing support after the workshop. But the workshop is complete on its own. There's nothing you need to buy to get full value from it. What I teach stands entirely on its own two feet.
ONE LAST THING
Stop figuring it out alone. Build the system that actually compounds.
For $49 you get a clear framework, a personalised plan, a workbook full of your own thinking, and an expert in the room to answer your questions. That's less than a single boosted post - and it'll do substantially more for your business.
🔒 Secure checkout · Instant confirmation email
Video workshop · Workbook included · $49 one-time
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